Simply put, financial institutions and users alike stand to gain significantly from the use of fintech apps. The statistics on the fintech market indicate that the volume of app development in this sector will inevitably rise, as will the adoption of sophisticated technologies. This is the highest fintech funding since 1998. According to Deloitte, fintech funding reached $36.2 billion in the third quarter of 2021, a 153% increase from $14.3 billion in the same period last year. The connection between finance and technology serves as an example in this regard. Digital transformation is a global goal that continues to be a top priority for businesses today. McKinsey says that digital progress is unprecedented in this decade. As you can see, there are a variety of ways that you can use these trends to your advantage.Every year, the fintech mobile app sector is drastically transformed by emerging trends. These are just a few of the latest mobile app trends that businesses should be aware of. If you’re looking for a way to improve customer support or sales, then chatbots are definitely something you should consider as they create a more personalised experience and can, in fact, increase brand loyalty, according to Forbes. They can also be used to generate leads or even make sales. These bots can be used to improve the customer experience by providing quick and easy access to information. ![]() In fact, you have probably interacted with one before without realizing it wasn’t a human! They’re often used to provide customer support or to answer frequently asked questions. Chatbots are computer programs that simulate human conversation. The last mobile app trend we’ll be discussing is chatbots. If you’re looking for ways to improve the user experience of your app, then instant apps are definitely something you should consider. And since they don’t have to be downloaded and installed, they take up less storage space on a user’s device. They’re designed to provide a better user experience by making it easier and faster for users to access the content they’re looking for. ![]() Instant apps are basically lightweight versions of native apps that can be used without having to go through the process of downloading and installing them. Instant apps are another relatively new mobile app trend that businesses should be aware of. If you haven’t already, now is the time to start considering how you can use LBS to your advantage. LBS is a great way to engage with your customers and deliver relevant content that they’ll actually find useful. Or a restaurant could use LBS to send customers coupons for discounts on their next visit. LBS allows businesses to track the location of their customers and deliver targeted content and offers based on their current location.įor example, a retail store could use LBS to send customers a notification when they’re near the store. If you’re looking for a way to give your customers a unique and memorable experience, then AR is definitely something you should consider.Īnother mobile app trend that businesses should be aware of is location-based services (LBS). ![]() Others are using AR to create virtual showrooms or to allow customers to try products before they buy them.ĪR is still in its early stages, but it has the potential to revolutionize the way businesses interact with their customers. This technology is often used for gaming and entertainment purposes, but it can also be used for business purposes.įor example, some businesses are using AR to provide customers with a more immersive experience. AR allows users to superimpose digital content on top of the real world. ![]() One of the latest mobile app trends that businesses should know about is augmented reality (AR). Stick around as we cover the latest mobile app trends being used by everything from the Lottoland lotto app to the Virgin Pulse health and fitness app. In fact, recent studies have shown that there has been a significant increase in the use of mobile apps for business purposes. Why? Because consumers are increasingly using mobile apps to interact with businesses. If you’re a business owner, then it’s important to stay up to date on the latest mobile app trends.
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